In a time when no one knew the earth was a sphere; when no one knew about the poles to the north and south, God established an East/West continuum.
The alter of sacrifice was placed at the eastern end of the Temple in Jerusalem. The Holy of Holies on the far West side. On the Day of Atonement (Yon Kippur), the High Priest would take the blood from the alter and walk the distance of the Temple to the Holy of Holies and sprinkle it there. No one understood that the earth spun on its axis. No one knew about Earth’s poles.
The point being, God knew the distance between the poles could be measured, but you cannot measure the distance between the east and the west. The Hebrew word for East is kedem, meaning everlasting.
10 “He does not treat us as our sins deserve or repay us according to our iniquities. 11 For as high as the heavens are above the earth, so great is his love for those who fear him; 12 as far as the east is from the west so far has he removed our transgressions from us.”
(Psalm 103:10-12 NIV)